2ND EDITION
of the International Travel Retail Awards. 2ND EDITION
of the international travel
retail awards. El pasado 29 de octubre celebramos la entrega de premios en el Teatro Real de Madrid. El pasado 29 de octubre celebramos la entrega de premios en el Teatro Real de Madrid. ¡Gracias por vuestra participación! ¡Gracias por vuestra participación!

2ND EDITION
of the International Travel Retail Awards. 2ND EDITION
of the international travel
retail awards. El pasado 29 de octubre celebramos la entrega de premios en el Teatro Real de Madrid. El pasado 29 de octubre celebramos la entrega de premios en el Teatro Real de Madrid. ¡Gracias por vuestra participación! ¡Gracias por vuestra participación!

Awards With a Purpose

Through these awards, Aena, which currently manages 64 airports worldwide, aims to recognise the excellence of travel retail brands operating within its network that contribute to enhancing the passenger experience, awarding them a seal of international prestige.

More Awards

Esta II Edición ha contado con novedades. Aena ha sumado nuevas categorías, que este año han sido diez: siete premios al travel retail que reconocen la excelencia de las marcas de restaurantes, tiendas, rent a car y operadores de publicidad que operan en la red; un premio externo al mejor travel influencer, un premio a tres aeropuertos en su categoría de la red de Aena, y un premio honorífico.

PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR PLACE TO BE At Aena, we reward excellence in service and customer care, recognising projects that enhance the experience at our airports by improving accessibility, waiting times and comfort. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST ESG At Aena, we recognise excellence in applying the ESG model (Environmental, Social, and Governance). We will assess the commitment of brands operating at airports directly or through third parties. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST MARKETING BOOST At Aena, we recognise excellence in online and offline marketing strategies carried out by brands in our airport network. We will assess originality, activations, brand building and appeal, the adoption of new trends, amplification, and impact. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST INNOVATION At Aena, we recognise the brand or service that stands out for its very innovative idea, model or business concept that brings about a change or improvement in the passenger experience at the airport. We will assess innovation and the implementation of new technologies in services. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST TRAVELER’S SHOP At Aena, we recognise outstanding products and services designed to meet travellers’ specific and occasional needs. We will assess the range of products and gadgets for travellers, as well as the incorporation of the latest trends in the travel retail sector. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST MOBILITY EXPERIENCE At Aena, we recognise the continuous efforts of car hire companies to provide passengers with the best vehicle rental experience. We will assess the quality of customer service, the integration of technology in the booking process, facilities, etc. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST ADVERTISING CAMPAIGN At Aena, we recognise creativity tailored to airport advertising media. This award will be twofold, recognising both the advertising agency and the brand advertiser that has gained outstanding visibility with their campaigns in 2024 and 2025. ENTER BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST TRAVEL INFLUENCER At Aena, we recognise the work of influencers specialising in travel, whose content enhances the visibility of the airport industry. We will assess their social media profile and content, focusing on valuable content related to airports and travel retail. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION HONORARY AWARD This honorary award, which will be presented directly by Aena, recognises the achievements of individuals or companies outside of the network. ENTER BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST AIRPORT OF THE YEAR At Aena, we recognise the 3 best airports in the network whose overall services and commercial offerings set the standard for passenger experience. We will assess new brands, brand awareness, the variety of commercial offerings, and the overall consumer experience. PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR

PLACE TO BE At Aena, we reward excellence in service and customer care, recognising projects that enhance the experience at our airports by improving accessibility, waiting times and comfort. ENTER BEST ESG At Aena, we recognise excellence in applying the ESG model (Environmental, Social, and Governance). We will assess the commitment of brands operating at airports directly or through third parties. ENTER BEST MARKETING BOOST At Aena, we recognise excellence in online and offline marketing strategies carried out by brands in our airport network. We will assess originality, activations, brand building and appeal, the adoption of new trends, amplification, and impact. ENTER BEST INNOVATION At Aena, we recognise the brand or service that stands out for its very innovative idea, model or business concept that brings about a change or improvement in the passenger experience at the airport. We will assess innovation and the implementation of new technologies in services. ENTER BEST TRAVELER’S SHOP At Aena, we recognise outstanding products and services designed to meet travellers’ specific and occasional needs. We will assess the range of products and gadgets for travellers, as well as the incorporation of the latest trends in the travel retail sector. ENTER BEST ADVERTISING CAMPAIGN At Aena, we recognise creativity tailored to airport advertising media. This award will be twofold, recognising both the advertising agency and the brand advertiser that has gained outstanding visibility with their campaigns in 2024 and 2025. ENTER BEST TRAVEL INFLUENCER At Aena, we recognise the work of influencers specialising in travel, whose content enhances the visibility of the airport industry. We will assess their social media profile and content, focusing on valuable content related to airports and travel retail. ENTER HONORARY AWARD This honorary award, which will be presented directly by Aena, recognises the achievements of individuals or companies outside of the network. ENTER BEST AIRPORT OF THE YEAR At Aena, we recognise the 3 best airports in the network whose overall services and commercial offerings set the standard for passenger experience. We will assess new brands, brand awareness, the variety of commercial offerings, and the overall consumer experience. ENTER

PLACE TO BE At Aena, we reward excellence in service and customer care, recognising projects that enhance the experience at our airports by improving accessibility, waiting times and comfort. ENTER BEST ESG At Aena, we recognise excellence in applying the ESG model (Environmental, Social, and Governance). We will assess the commitment of brands operating at airports directly or through third parties. ENTER BEST MARKETING BOOST At Aena, we recognise excellence in online and offline marketing strategies carried out by brands in our airport network. We will assess originality, activations, brand building and appeal, the adoption of new trends, amplification, and impact. ENTER BEST INNOVATION At Aena, we recognise the brand or service that stands out for its very innovative idea, model or business concept that brings about a change or improvement in the passenger experience at the airport. We will assess innovation and the implementation of new technologies in services. ENTER BEST TRAVELER’S SHOP At Aena, we recognise outstanding products and services designed to meet travellers’ specific and occasional needs. We will assess the range of products and gadgets for travellers, as well as the incorporation of the latest trends in the travel retail sector. ENTER BEST MOBILITY EXPERIENCE At Aena, we recognise the continuous efforts of car hire companies to provide passengers with the best vehicle rental experience. We will assess the quality of customer service, the integration of technology in the booking process, facilities, etc. ENTER BEST TRAVEL INFLUENCER At Aena, we recognise the work of influencers specialising in travel, whose content enhances the visibility of the airport industry. We will assess their social media profile and content, focusing on valuable content related to airports and travel retail. ENTER HONORARY AWARD This honorary award, which will be presented directly by Aena, recognises the achievements of individuals or companies outside of the network. ENTER BEST AIRPORT OF THE YEAR At Aena, we recognise the 3 best airports in the network whose overall services and commercial offerings set the standard for passenger experience. We will assess new brands, brand awareness, the variety of commercial offerings, and the overall consumer experience. ENTER

Conoce a los expertos que formaron el jurado de la II Edición

Los Enjoy Aena Awards contaron con un jurado profesional formado por 9 miembros independientes: 8 expertos en distintas áreas y 1 presidente honorífico.

Toni Ruiz

Presidente del consejo
y consejero delegado de Mango 

Alberto Moreno

Head of editorial content
de Vanity Fair España 

Cristina Delgado

Pesidenta y fundadora
de Women in Retail

Evelio Acevedo

Director gerente del Museo
Nacional Thyssen-Bornemisza 

Juan Orti

Presidente
American Express España 

María Jesús López Solás

Directora comercial, de desarrollo
de red y alianzas de Iberia 

Marta Blázquez

Presidenta de Faconauto
y vicepresidenta de Cepyme

Martin Moodie

The Moodie Report
founder & chairman 

Mikel Oñatibia

Responsable de nuevos acuerdos
y desarrollo comercial de
Basque Culinary Center 

Pablo del Pozo

Presidente & CEO
Grupo NUBA 

2ND EDITION

Ganadores 2025

PLACE 
TO BE

Avolta
por Hungry Club

Best ESG

WHSmith Spain

MARKETING BOOST

Avolta
por Purple Carpet de Avolta Club

BEST ADVERTISING CAMPAIGN

Exterior Plus
por Carolina Herrera

BEST INNOVATION

Areas
por SELF

BEST TRAVELER'S SHOP

Enrique Tomás

BEST MOBILITY EXPERIENCE

Europcar y SIXT

BEST AIRPORT

First category:
Adolfo Suárez
Madrid-Barajas
Second category:
Recife, Brasil
Third category:
Asturias, España

BEST TRAVEL INFLUENCER

@juntos_viajando

HONORARY AWARD

Roberto Verino

1ST EDITION

These awards were created in 2024 to recognise best practices in the travel retail sector at a national level. In our 1st edition, we recognised those who objectively improved the traveller experience within Aena airports.

Check out the winners of the 2024 Enjoy Aena Awards here.

DISCOVER THEM

Trends for 2026

Discover the trends for 2026 that are transforming the travel retail sector. With the rapid evolution of technology, changes in traveler habits, and sustainability, the future of airports and the air transport industry is being redefined.
Aquí te dejamos un análisis de las principales tendencias que marcarán los próximos años y cómo están impactando la experiencia del pasajero, la operación de los aeropuertos y las innovaciones que están a la vanguardia. Descúbrelo junto a nuestros expertos en las entrevistas y mesas redondas presentadas por los Enjoy Aena Awards.

DESCÚBRELA

¡Únete a los Enjoy Aena Awards como patrocinador!

ALL THE INFORMATION HERE

Participate in FESBAL's Great Food Collection 2024

QUIERO COLABORAR