2ND EDITION
of the International Travel Retail Awards.
2ND EDITION
of the international travel
retail awards.
Submit your entries by 14 July. Submit your entries by 14 July. Discover the new categories in this edition. Discover the new categories
in this edition.

2ND EDITION
of the International Travel Retail Awards.
2ND EDITION
of the international travel
retail awards.
Submit your entries by 14 July. Submit your entries by 14 July. Discover the new categories in this edition. Discover the new categories
in this edition.

Awards With a Purpose

Through these awards, Aena, which currently manages 64 airports worldwide, aims to recognise the excellence of travel retail brands operating within its network that contribute to enhancing the passenger experience, awarding them a seal of international prestige.

More Awards

This 2nd edition will feature new awards. Aena has added new categories, bringing the total to 10 this year: 7 travel retail awards recognising the excellence of restaurant brands, shops, car rental companies and advertising operators within its network; an external award for the best travel influencer; an award for 3 airports within Aena’s network, according to their category; and an honorary award.

PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR PLACE TO BE At Aena, we reward excellence in service and customer care, recognising projects that enhance the experience at our airports by improving accessibility, waiting times and comfort. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST ESG At Aena, we recognise excellence in applying the ESG model (Environmental, Social, and Governance). We will assess the commitment of brands operating at airports directly or through third parties. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST MARKETING BOOST At Aena, we recognise excellence in online and offline marketing strategies carried out by brands in our airport network. We will assess originality, activations, brand building and appeal, the adoption of new trends, amplification, and impact. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST INNOVATION At Aena, we recognise the brand or service that stands out for its very innovative idea, model or business concept that brings about a change or improvement in the passenger experience at the airport. We will assess innovation and the implementation of new technologies in services. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST TRAVELER’S SHOP At Aena, we recognise outstanding products and services designed to meet travellers’ specific and occasional needs. We will assess the range of products and gadgets for travellers, as well as the incorporation of the latest trends in the travel retail sector. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST MOBILITY EXPERIENCE At Aena, we recognise the continuous efforts of car rental companies companies to provide passengers with the best vehicle rental experience. We will assess the quality of customer service, the integration of technology in the booking process, facilities, etc. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST ADVERTISING CAMPAIGN At Aena, we recognise creativity tailored to airport advertising media. This award will be twofold, recognising both the advertising agency and the brand advertiser that has gained outstanding visibility with their campaigns in 2024 and 2025. ENTER BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST TRAVEL INFLUENCER At Aena, we recognise the work of influencers specialising in travel, whose content enhances the visibility of the airport industry. We will assess their social media profile and content, focusing on valuable content related to airports and travel retail. ENTER PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION HONORARY AWARD This honorary award, which will be presented directly by Aena, recognises the achievements of individuals or companies outside of the network. ENTER BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR BEST AIRPORT OF THE YEAR At Aena, we recognise the 3 best airports in the network whose overall services and commercial offerings set the standard for passenger experience. We will assess new brands, brand awareness, the variety of commercial offerings, and the overall consumer experience. PLACE TO BE BEST ESG BEST MARKETING BOOST BEST INNOVATION BEST TRAVELER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR

PLACE TO BE At Aena, we reward excellence in service and customer care, recognising projects that enhance the experience at our airports by improving accessibility, waiting times and comfort. ENTER BEST ESG At Aena, we recognise excellence in applying the ESG model (Environmental, Social, and Governance). We will assess the commitment of brands operating at airports directly or through third parties. ENTER BEST MARKETING BOOST At Aena, we recognise excellence in online and offline marketing strategies carried out by brands in our airport network. We will assess originality, activations, brand building and appeal, the adoption of new trends, amplification, and impact. ENTER BEST INNOVATION At Aena, we recognise the brand or service that stands out for its very innovative idea, model or business concept that brings about a change or improvement in the passenger experience at the airport. We will assess innovation and the implementation of new technologies in services. ENTER BEST TRAVELER’S SHOP At Aena, we recognise outstanding products and services designed to meet travellers’ specific and occasional needs. We will assess the range of products and gadgets for travellers, as well as the incorporation of the latest trends in the travel retail sector. ENTER BEST ADVERTISING CAMPAIGN At Aena, we recognise creativity tailored to airport advertising media. This award will be twofold, recognising both the advertising agency and the brand advertiser that has gained outstanding visibility with their campaigns in 2024 and 2025. ENTER BEST TRAVEL INFLUENCER At Aena, we recognise the work of influencers specialising in travel, whose content enhances the visibility of the airport industry. We will assess their social media profile and content, focusing on valuable content related to airports and travel retail. ENTER HONORARY AWARD This honorary award, which will be presented directly by Aena, recognises the achievements of individuals or companies outside of the network. ENTER BEST AIRPORT OF THE YEAR At Aena, we recognise the 3 best airports in the network whose overall services and commercial offerings set the standard for passenger experience. We will assess new brands, brand awareness, the variety of commercial offerings, and the overall consumer experience. ENTER

PLACE TO BE At Aena, we reward excellence in service and customer care, recognising projects that enhance the experience at our airports by improving accessibility, waiting times and comfort. ENTER BEST ESG At Aena, we recognise excellence in applying the ESG model (Environmental, Social, and Governance). We will assess the commitment of brands operating at airports directly or through third parties. ENTER BEST MARKETING BOOST At Aena, we recognise excellence in online and offline marketing strategies carried out by brands in our airport network. We will assess originality, activations, brand building and appeal, the adoption of new trends, amplification, and impact. ENTER BEST INNOVATION At Aena, we recognise the brand or service that stands out for its very innovative idea, model or business concept that brings about a change or improvement in the passenger experience at the airport. We will assess innovation and the implementation of new technologies in services. ENTER BEST TRAVELER’S SHOP At Aena, we recognise outstanding products and services designed to meet travellers’ specific and occasional needs. We will assess the range of products and gadgets for travellers, as well as the incorporation of the latest trends in the travel retail sector. ENTER BEST MOBILITY EXPERIENCE At Aena, we recognise the continuous efforts of car rental companies companies to provide passengers with the best vehicle rental experience. We will assess the quality of customer service, the integration of technology in the booking process, facilities, etc. ENTER BEST TRAVEL INFLUENCER At Aena, we recognise the work of influencers specialising in travel, whose content enhances the visibility of the airport industry. We will assess their social media profile and content, focusing on valuable content related to airports and travel retail. ENTER HONORARY AWARD This honorary award, which will be presented directly by Aena, recognises the achievements of individuals or companies outside of the network. ENTER BEST AIRPORT OF THE YEAR At Aena, we recognise the 3 best airports in the network whose overall services and commercial offerings set the standard for passenger experience. We will assess new brands, brand awareness, the variety of commercial offerings, and the overall consumer experience. ENTER

Conoce a los expertos 
que forman el jurado

The Enjoy Aena Awards will have a professional jury made up of 9 independent members: 8 experts in different areas and 1 honorary president.

Descubre los nominados de 2025

PLACE TO BE

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

BEST ESG

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

BEST MARKETING
BOOST

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

BEST
INNOVATION

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

BEST TRAVELLER’S
SHOP

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

BEST MOBILITY
EXPERIENCE

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

BEST ADVERTISING
CAMPAIGN

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

BEST TRAVEL
INFLUENCER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

Premio Honorífico

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

BEST AIRPORT
OF THE YEAR

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER
PLACE TO BE

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

VARIOS AEROPUERTOS

WH SMITH

VARIOS AEROPUERTOS

CAFESTORE

VARIOS AEROPUERTOS

SELECT SERVICE PARTNER

1ST EDITION

These awards were created in 2024 to recognise best practices in the travel retail sector at a national level. In our 1st edition, we recognised those who objectively improved the traveller experience within Aena airports.

Check out the winners of the 2024 Enjoy Aena Awards here.

Tendencias 2026

Descubre las Tendencias de 2026 que están transformando el sector del travel retail. Con la rápida evolución de la tecnología, los cambios en los hábitos de los viajeros y la sostenibilidad. El futuro de los aeropuertos y la industria del transporte aéreo se está redefiniendo.

Aquí te dejamos un análisis de las principales tendencias que marcarán los próximos años y cómo están impactando la experiencia del pasajero, la operación de los aeropuertos y las innovaciones que están a la vanguardia. Descúbrelo junto a nuestros expertos en las entrevistas y mesas redondas presentadas por los Enjoy Aena Awards.

Partners

Participate in FESBAL's Great Food Collection 2024