3rd EDITION
of the International Travel Retail Awards. 3rd EDITION
of the international travel
retail awards. More details about this year's categories will be announced soon.
 Pronto anunciaremos más detalles sobre las categorías de este año And you'll meet the judges of this new edition.
Y conocerás al jurado de esta nueva edición

3rd EDITION
of the International Travel Retail Awards. 3rd EDITION
of the international travel
retail awards. More details about this year's categories will be announced soon.
 Pronto anunciaremos más detalles sobre las categorías de este año And you'll meet the judges of this new edition.
Y conocerás al jurado de esta nueva edición

Awards with a purpose

Through these awards, Aena, which currently manages 64 airports worldwide, aims to recognise the excellence of travel retail brands operating within its network that contribute to enhancing the passenger experience, awarding them a seal of international prestige.

Awards of the new edition

The third edition of the Enjoy Aena Awards recognises eleven categories: eight awards for travel retail operators (food & beverage, shops, car rental and advertising), a recognition for the best travel influencer, three awards for Aena airports and one honorary prize. Awards that celebrate excellence, innovation and talent across the entire Aena network.

PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY PLACE TO BE Recognizes retailers that offer an outstanding passenger experience at Aena airports. The business proposition, quality of service, and integration of digital solutions are assessed. The design, differentiation, and experience generated by the commercial space are also taken into account. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY BEST ESG Recognizes companies that effectively integrate ESG principles into their operations. Initiatives developed in the areas of environmental sustainability, social impact, and good corporate governance are assessed. The award highlights projects that demonstrate a genuine, measurable commitment aligned with responsible and sustainable management. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY BEST MARKETING BOOST Recognizes the best marketing strategies developed in the airport environment. Creativity, innovation, and the ability to generate impact and brand awareness — both in online and offline channels — are assessed. The connection with the traveller, the adaptation to the airport context, and the results achieved are also taken into account. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY BEST TRAVELLER’S SHOP Recognizes the establishments that best respond to the needs of the traveller. The variety and innovation of the offering, the adaptation to different passenger profiles, and the incorporation of new trends are assessed. The award highlights shops that deliver a practical, useful, and relevant experience in the airport environment. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY BEST ADVERTISING CAMPAIGN Recognizes creativity in advertising campaigns in the airport environment. Actions carried out on Aena media that have generated high awareness and impact between 2025 and 2026 are assessed. The award is given to both the brand and the advertising operator for their effectiveness and originality in this medium. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY BEST AIRPORT OF THE YEAR Recognizes the best airport in the Aena network for its overall services and retail offering. The variety of brands, the passenger experience, and the level of satisfaction are assessed. Airports are grouped by category according to their annual traffic. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY BEST TRAVEL INFLUENCER Recognizes travel influencers who bring visibility to the airport sector. The quality and creativity of content, social media profile, and communication style are assessed. Reach, engagement, brand collaborations, and the generation of organic content are also considered. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY BEST MOBILITY EXPERIENCE Recognizes mobility companies (VTC and car rental) that offer the best experience at Aena airports. Service quality, the end-to-end user experience, and the differential value proposition are assessed. Innovation in bookings, pick-up/drop-off, and the ability to improve passenger connectivity are also taken into account. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY BEST HOSPITALITY Recognizes excellence in the experience offered in VIP lounges at Aena airports. It rewards both the VIP Lounge and the management company for their collaboration in creating a differentiated service. The quality of attention, personalisation, comfort, innovation, and operational efficiency in delivering a memorable passenger experience are assessed. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY JUST LANDED Recognizes the best new brand or space incorporated into the Aena airport network between January 2025 and May 2026. Innovation, passenger impact, and contribution to travel retail are assessed. Adaptation to new consumer trends and the travel experience are also taken into account. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED PLACE TO BE BEST ESG BEST MARKETING BOOST BEST HOSPITALITY HONORARY AWARD An award granted directly by Aena that recognizes the career trajectory of an individual or a company outside the network. ENTER BEST TRAVELLER’S SHOP BEST MOBILITY EXPERIENCE BEST TRAVEL INFLUENCER BEST ADVERTISING CAMPAIGN HONORARY AWARD BEST AIRPORT OF THE YEAR JUST LANDED

PLACE TO BE Recognizes retailers that offer an outstanding passenger experience at Aena airports. The business proposition, quality of service, and integration of digital solutions are assessed. The design, differentiation, and experience generated by the commercial space are also taken into account. ENTER BEST ESG Recognizes companies that effectively integrate ESG principles into their operations. Initiatives developed in the areas of environmental sustainability, social impact, and good corporate governance are assessed. The award highlights projects that demonstrate a genuine, measurable commitment aligned with responsible and sustainable management. ENTER BEST MARKETING BOOST Recognizes the best marketing strategies developed in the airport environment. Creativity, innovation, and the ability to generate impact and brand awareness — both in online and offline channels — are assessed. The connection with the traveller, the adaptation to the airport context, and the results achieved are also taken into account. ENTER BEST TRAVELLER’S SHOP Recognizes the establishments that best respond to the needs of the traveller. The variety and innovation of the offering, the adaptation to different passenger profiles, and the incorporation of new trends are assessed. The award highlights shops that deliver a practical, useful, and relevant experience in the airport environment. ENTER BEST ADVERTISING CAMPAIGN Recognizes creativity in advertising campaigns in the airport environment. Actions carried out on Aena media that have generated high awareness and impact between 2025 and 2026 are assessed. The award is given to both the brand and the advertising operator for their effectiveness and originality in this medium. ENTER BEST AIRPORT OF THE YEAR Recognizes the best airport in the Aena network for its overall services and retail offering. The variety of brands, the passenger experience, and the level of satisfaction are assessed. Airports are grouped by category according to their annual traffic. ENTER BEST TRAVEL INFLUENCER Recognizes travel influencers who bring visibility to the airport sector. The quality and creativity of content, social media profile, and communication style are assessed. Reach, engagement, brand collaborations, and the generation of organic content are also considered. ENTER BEST MOBILITY EXPERIENCE Recognizes mobility companies (VTC and car rental) that offer the best experience at Aena airports. Service quality, the end-to-end user experience, and the differential value proposition are assessed. Innovation in bookings, pick-up/drop-off, and the ability to improve passenger connectivity are also taken into account. ENTER BEST HOSPITALITY Recognizes excellence in the experience offered in VIP lounges at Aena airports. It rewards both the VIP Lounge and the management company for their collaboration in creating a differentiated service. The quality of attention, personalisation, comfort, innovation, and operational efficiency in delivering a memorable passenger experience are assessed. ENTER JUST LANDED This award recognizes the best new brand or commercial space introduced across the Aena airport network between January 2025 and July 2026. Entries are evaluated based on innovation, passenger impact, and their contribution to the travel retail sector. Consideration is also given to how effectively they respond to emerging consumer trends and evolving travel experiences. ENTER HONORARY AWARD An award granted directly by Aena that recognizes the career trajectory of an individual or a company outside the network. ENTER

PLACE TO BE Recognizes retailers that offer an outstanding passenger experience at Aena airports. The business proposition, quality of service, and integration of digital solutions are assessed. The design, differentiation, and experience generated by the commercial space are also taken into account. ENTER BEST ESG Recognizes companies that effectively integrate ESG principles into their operations. Initiatives developed in the areas of environmental sustainability, social impact, and good corporate governance are assessed. The award highlights projects that demonstrate a genuine, measurable commitment aligned with responsible and sustainable management. ENTER BEST MARKETING BOOST Recognizes the best marketing strategies developed in the airport environment. Creativity, innovation, and the ability to generate impact and brand awareness — both in online and offline channels — are assessed. The connection with the traveller, the adaptation to the airport context, and the results achieved are also taken into account. ENTER BEST TRAVELLER’S SHOP Recognizes the establishments that best respond to the needs of the traveller. The variety and innovation of the offering, the adaptation to different passenger profiles, and the incorporation of new trends are assessed. The award highlights shops that deliver a practical, useful, and relevant experience in the airport environment. ENTER BEST ADVERTISING CAMPAIGN Recognizes creativity in advertising campaigns in the airport environment. Actions carried out on Aena media that have generated high awareness and impact between 2025 and 2026 are assessed. The award is given to both the brand and the advertising operator for their effectiveness and originality in this medium. ENTER BEST AIRPORT OF THE YEAR Recognizes the best airport in the Aena network for its overall services and retail offering. The variety of brands, the passenger experience, and the level of satisfaction are assessed. Airports are grouped by category according to their annual traffic. ENTER BEST TRAVEL INFLUENCER Recognizes travel influencers who bring visibility to the airport sector. The quality and creativity of content, social media profile, and communication style are assessed. Reach, engagement, brand collaborations, and the generation of organic content are also considered. ENTER BEST MOBILITY EXPERIENCE Recognizes mobility companies (VTC and car rental) that offer the best experience at Aena airports. Service quality, the end-to-end user experience, and the differential value proposition are assessed. Innovation in bookings, pick-up/drop-off, and the ability to improve passenger connectivity are also taken into account. ENTER BEST HOSPITALITY Recognizes excellence in the experience offered in VIP lounges at Aena airports. It rewards both the VIP Lounge and the management company for their collaboration in creating a differentiated service. The quality of attention, personalisation, comfort, innovation, and operational efficiency in delivering a memorable passenger experience are assessed. ENTER JUST LANDED This award recognizes the best new brand or commercial space introduced across the Aena airport network between January 2025 and July 2026. Entries are evaluated based on innovation, passenger impact, and their contribution to the travel retail sector. Consideration is also given to how effectively they respond to emerging consumer trends and evolving travel experiences. ENTER HONORARY AWARD An award granted directly by Aena that recognizes the career trajectory of an individual or a company outside the network. ENTER

Conoce a los expertos que forman el jurado de la III Edición

La III edición de los Enjoy Aena Awards cuenta con un jurado profesional independiente formado por 10 miembros: 9 expertos del ámbito cultural, empresarial y comercial, y un Presidente Honorífico.

Dimas Gimeno Álvarez

Presidente Honorífico de la gala

Presidente Ejecutivo de WOW Concept

Miguel Ángel Suárez Cabrera

Director Comercial, Marketing y Comunicación de Binter

Lucía Angulo

Presidenta & CEO McCann España

Beatriz Navarro

CMO de Renault y Presidenta de AMKT

Javier Vello Cuadrado

Responsable de Consultoría de Negocio y de Transformación de EY Studio

Juan Manuel Guimeráns Rubio

Presidente de Spain Film Commission

Marta Ariño

CEO y Editora de Zinet Media Global

Carolina Seabra

Vice President, Global Cardholder Services of Mastercard

Joxe Marí Aizega

Director General de Basque Culinary Center

Estanislao de Mata Perez

Ex Vicepresidente Ejecutivo de Sixt y Consejero Empresarial

II Edition

The latest edition of the awards took place on 29 October at Madrid’s Teatro Real. The gala brought together 290 attendees and was hosted by Susanna Griso.

Discover the winners of the 2025 Enjoy Aena Awards.

DISCOVER THEM

Trends

Discover the key trends shaping the future of travel retail. Driven by rapid technological advances, changing traveller expectations, and a growing focus on sustainability, airports and the wider aviation industry are undergoing a profound transformation.
Explore the key trends that will shape the future of the industry and their impact on passenger experience, airport operations, and the innovations driving change. Discover these insights with leading experts through the interviews and panel discussions featured by the Enjoy Aena Awards.

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