Enjoy Aena Awards 2026
Aena, S.M.E., S.A. (“Aena”), with registered office in Madrid at Calle Peonías, 12 and tax identification number A86212420, the world's leading airport operator in terms of passenger volume, guest experience, capacity and professional team, is holding, through its airports’ general sales and property department, the 2nd edition of its international travel retail awards: The Enjoy Aena Awards.
Purpose
With these awards, Aena, which currently manages 64 airports worldwide and hosts more than 100 retail operators, aims to:
Requirements
All retailers (dining, services, retail shops, car hire and advertising operators) operating in Aena may apply for the 3rd edition of the Enjoy Aena Awards, in any of categories 1-11, making their candidacy official by submitting their application in the format and by the deadline indicated in the Legal Terms and Conditions. Candidates must apply as a brand, shop/establishment or service, indicating their trade name and the airport(s) they operate in. Candidates may apply for several categories.
All airports in the Aena network may participate in the Enjoy Aena Best Airport Award category by duly meeting the candidate requirements by the indicated deadlines.
Categories
A total of 11 awards will be handed out at the 3rd Enjoy Aena Awards:
All the categories are defined below.
Rewards excellence in service, commitment and customer care from its retailers, in the development of a comprehensive space project within the airport network. The overall customer-focused business concept will be valued.
Rewards excellence in sustainability commitment and corporate responsibility initiatives. Recognizes projects that actively and coherently integrate ESG (Environmental, Social and Governance) principles into their daily operations.
Rewards excellence in online or offline marketing strategy carried out by brands within their airport network. Particular value will be placed on the use of creative, agile and high-impact approaches, including guerrilla marketing, unconventional activations and innovative solutions capable of generating awareness with limited resources. Consideration will be given to the ability to surprise the traveller, originality in execution, connection with the airport environment, intelligent use of channels (digital or physical), as well as the impact and results achieved.
Rewards excellence in offering and service directed at the specific and immediate needs of the traveller. Innovation and variety of travel products will be valued, as well as the incorporation of the latest trends to meet the demand of the different traveller segments at Aena, making it the most practical store in the airport.
Rewards creativity adapted to airport formats. AENA will recognize both the brand and the advertising operator that has achieved the greatest impact with their campaigns in Aena airports between January 2025 and May 2026.
Premia al mejor aeropuerto de la red Aena por su conjunto de servicios y oferta comercial. Se valorarán nuevas marcas, variedad, experiencia integral y satisfacción de los pasajeros. Los aeropuertos que deseen aplicar deberán indicar a qué categoría se presentan (Categoría I. Tráfico en 2025 superior a 12 millones de pasajeros; Categoría II. Tráfico en 2025 entre 2 y 12 millones; Categoría III. Tráfico en 2025 inferior a 2 millones de pasajeros).
Rewards the work of travel-specialized influencers whose content contributes visibility to the airport sector. The profile and content of their social media, creativity and style, number of followers, reach and engagement, brands they collaborate with, as well as organic content will be valued. their reach and engagement, the brands they work with, and their organic content.
Category 1: Rewards the constant effort of car rental companies to offer passengers the best mobility experience at Aena airports. The quality of service, innovation in the booking, pick-up and return processes, and the differential value proposition within the airport environment will be valued.
Category 2: Rewards the constant effort of VTC companies to offer passengers the best mobility experience at Aena airports. The quality of service, the passenger experience from booking to destination, and the differential value proposition compared to other mobility options will be valued.
This category recognizes excellence in the services and experiences offered within the VIP Lounges of Aena's airport network that are managed directly by Aena, highlighting the quality of the experience passengers enjoy before their flight. The award recognizes both the Aena VIP Lounge and the managing company responsible for its operation, underscoring the collaboration between both parties in creating a distinctive hospitality proposition.
Special consideration will be given to proposals that deliver a memorable experience based on customer care, service personalization, comfort, innovation and operational efficiency.
This category rewards the best new brand or space incorporated into the Aena airport network, between January 2025 and May 2026, that has made a differential contribution to the travel retail ecosystem. It recognizes those proposals that stand out for their innovative character, their ability to generate impact on the passenger and their alignment with new consumer trends and travel experience.
This category recognizes the outstanding contributions of individuals, projects, or companies outside the network.
The award
The winners of the Enjoy Aena Awards will be announced during the Awards Gala.
The awards may not be exchanged for other prizes or their economic equivalent and will consist of:
By accepting the prize, the winners expressly authorise Aena to publicise their status as winners, as well as the nominees of each category of the retail and airport awards, in the press and in Aena’s marketing media and channels.
The nominees in travel retail categories 1-11 that are not selected as winners will also receive a seal of recognition from Aena, which they can display in their physical and digital spaces, channels and social media for one year.
Jury
The Jury of the Enjoy Aena Awards will consist of 10 independent members: 9 experts from various fields and 1 honorary chair.
Aena may make the Jury of the Enjoy Aena Awards public on all the company’s channels and in the media as part of its communication strategy.
The Jury's will be charged with selecting the winners from among the nominees of categories 1, 2, 3, 4, 5, 6, 8, 9 and 10. In the case of the Enjoy Aena Best Airport Award, the opinion of passengers will be taken into account.
Submission of applications
Aena has set up the landing page www.enjoyaenaawards.com for retailers , where they can download the application form for each category, which must be duly completed.
In addition, they may attach PDFs and PPTs (maximum 10 pages), videos and other graphic and/or audiovisual materials (maximum 40 seconds in length) to support their application. Rendering is strictly prohibited. The size of attachments may not exceed 20MB. Any claimed merits must be 100% implemented in the shops of the Aena airport network at the time of the application. Airports wishing to apply should indicate which category they are applying for (Category I. Traffic in 2024 above 12 million passengers; Category II. Traffic in 2024 between 2 and 12 million; Category III. Traffic in 2024 of less than 2 million passengers), and submit all the attachments as indicated in the application form.
Brands must submit their applications before 11:59 p.m. on July 20, 2026. Each application must be submitted through the website. https://enjoyaenaawards.com
The Enjoy Aena Committee reserves the right to extend the deadline for submitting applications, which it will communicate accordingly through the website and its own channels.
Legal terms
Nothing in this document creates any business obligation on the part of Aena to any participant in these awards.
Aena may communicate the necessary instructions to modify the content of the Legal Terms and Conditions, notifying each and every one of the participants in writing, up to a maximum of five business days before the submission of applications.
Participation in the Enjoy Aena Awards implies full and unconditional acceptance of all of these Legal Terms and Conditions. Failure to comply with these rules may result in the disqualification of the participant and the withdrawal of any prize awarded.
Aena will not be liable for any damage or losses that may arise from participating in the competition including, without limitation, technical problems, human error or any other type of incident that may affect the running of the competition. Aena reserves the right to cancel, modify or suspend the competition in the event of force majeure or for justified reasons affecting the normal running of the competition.
Applicants must bear any costs related to preparing and submitting their applications. They will also be liable for the consequences and costs arising from lack of knowledge or misinterpretation of these documents.
Las presentes Bases Legales han sido validadas y depositadas ante Notaría Ramos y Ortiz encontrándose a disposición de cualquier interesado, solicitándolas directamente a Aena.
Any communication, query and/or question related to these Legal Terms and Conditions should be addressed to aena@enjoyaenaawards.com
Fraud Prevention Clause
Aena reserves the right to disqualify and exclude from the Enjoy Aena Awards competition any candidature in which indications of fraud, manipulation or any type of irregular conduct are detected that could affect the transparency and legitimacy of the selection and evaluation process for the awards.
Conduct considered as fraud includes, without limitation:
If any of these behaviours are detected, Aena will immediately disqualify the candidate, reserving the right to take appropriate legal action and to publicly communicate the disqualification and the reasons for it.
Participation in the competition implies express acceptance of this clause by all participants.
Data protection
All participants are informed that the information and data they provide as part of their candidacy for these awards will be processed by Aena SME SA, as the organiser of these awards. The purpose is the management of these awards, with participation forming the legitimate basis for processing under Article 6(1)(b) of Regulation (EU) 2016/679 (the General Data Protection Regulation). The information provided will be accessible to those who manage these awards as well as to the members of the Jury, and may be reproduced, in part or in its entirety, at the awards ceremony.
It should also be noted, as stated in these terms and conditions, that the gala will be filmed and may be published in the company's online media. Therefore, those who attend the gala are informed of this in these terms and conditions.
Participants may exercise their rights of access, rectification, erasure, objection, portability and restriction of processing by sending an email to ocpd@aena.es, a través del Portal de Trámites y Reclamaciones en la web de Aena (www.aena.es), or by writing to the Central Data Protection Unit, C/ Peonías, 12 - 28042 Madrid.
Any questions should be submitted to Aena's Data Protection Officer at dpd@aena.es..
Complaints may also be filed with the Spanish Data Protection Agency (www.agpd.es).)
Intellectual Property Clause
Participants warrant that they own all the intellectual property rights to the materials submitted in their application. By entering the competition, participants grant Aena a non-exclusive, worldwide, royalty-free licence to use, reproduce and disseminate the submitted materials for promotional and communication purposes in connection with the Enjoy Aena Awards.
Non-Disclosure Clause
Aena and the participants agree to maintain the confidentiality of any information and documentation exchanged in connection with the Enjoy Aena Awards. The information participants provide will only be used for the purposes of the competition and must not be disclosed to third parties without the express consent of the participant, except where required by law.
Governing Law and Jurisdiction Clause
These terms and conditions and any disputes or claims arising out of or in connection with them, their subject matter or their formation (including non-contractual disputes and claims) will be governed by, and interpreted in accordance with, Spanish law.
For the resolution of any conflict or dispute that may arise in relation to the interpretation, execution and performance of these Legal Terms and Conditions, Aena and the participants expressly submit themselves to the jurisdiction of the Courts of Madrid, waiving any other jurisdiction to which they may be entitled.